And I totally understand that piracy will continue to exist so long as humanity itself does. Â Believe me, I know. Â I've been a part of the anime culture for over 20 years now. Â I fondly recall having to scrounge around the "wild feeds" with my family's 30 foot fiberglass satellite dish just to catch the rare episode of Dragonball Z or Sailor Moon. Â I remember having to beg my mom to drive me an hour and a half to the nearest mall that sold anime VHS tapes. Â Yeah, we were all like seething crackheads back in the day and I probably would have been all over just about anything that offered me free and easily obtained anime, regardless of the situation.
But that was then and this is now. Â Anime has made its way into popular culture and it's more readily accessible to anyone interested in it. Â In that regard fansubs trump distributors in that they offer their wares at no cost and deliver them quite literally right to your doorstep. Â I can understand the appeal of this but I still choose not to partake of it. Â I'd rather watch a quality product from the comfort of my couch than sit in front of this computer, spazzing out about a slow download and waiting feverishly for it to finish so I can watch a single, poor quality video of a badly translated episode. Â No sir, my days of being a seething anime addict are over.
Anyway, Pleiades linked me to [url="http://www.theotaku.com/worlds/fheadarticles/view/39281/"]this article[/url]Â which I'd like to respond to.
To my mind it's a long-winded and verbose way of saying "I'm going to watch what I want, when I want and never pay for it." Â The writer is stating that we, as fans, are the heart and soul of the anime culture and licensing companies are made out to be the stereotypical faceless conglomerate that's just out to make money off of us. Â They go on to say that these companies have only themselves to blame for their lack of revenue because they refuse to cater to us by offering us anime that's "hot off the press" and make us wait for ages to get our hands on stuff that's been out in Japan for quite a while. Â And they expect us to PAY for this? Â How dare they!
Listen, the licencing companies are doing the best they can and making smart decisions in regard to marketing a foreign product. Â Keep in mind that they're marketing these products to non-Japanese people so you have to give them time to redub the dialogue in their country's native tongue. Â The so-called "purists" probably don't care about this and would rather listen to the audio in the OJ but, again, the companies are marketing their product to a broader fanbase than just them. Â Some of us prefer the dubbed version and including both a dubbed track for us as well as translated subtitles for the purists is sound marketing strategy that should satisfy everyone. Â But dubbing takes time, moreso than subtitling.
As far as catering to fans, they're trying. Â I've been buying anime for many years and I can tell you that things are very different now than they were 10 years ago. Â Most series are being collected into a single set for the sake of convenience these days. Â That's a lot less costly than having to shill out twenty bucks every couple of months to collect individual DVDs, especially when a series was spaced out over a half-dozen of them. Â And in even more recent history these same box sets are being offered at a discounted rate as part of the S.A.V.E promotion that Funimation is running.
If anything the companies are making less money now than they used to. Â A direct result of competiton from fansubs? Â Probably. Â They ARE still trying to make a profit, as any industry has the right, so I doubt that cutting our costs is not so much a way of helping us out as it is a shrewd business decision. Â But we're the ones who profit in the end so why bother splitting hairs?
And then, on to the issue of getting new anime as soon as it's released. Â That's not practical or cost-efficient at all. Â I can recall back in the day when An OVA series on VHS could cost you $25 per tape, totaling around $100 for a 4-part series. Â That's a hundred bucks for about an hour and a half of anime. Â And we were willing to pay that because that's the only way we could get our anime fix, being the anime junkies that we were. Â I doubt that amount could be charged in this day and age for an individual episode but I'd still rather wait a while for them to be collected into a more affordable and convenient package. Â
These days DVDs are much more affordable but there's still the issue of receiving them in a timely manner. Â Solution? Â Online streaming. Â This is something that's just begun only recently. Â And it's being done to cater to us as fans. Â It's still a fairly young practice so there's still room for improvement. Â Perhaps online trade is the way of the future. Â Singular episodes could be sold much the same as cell phone games for those who don't want to wait but so long as televisions exists the DVD/Blu Ray versions should not be allowed to die out.
So yeah, this whole argument about how the industry needs to take stock of the anime culture and conform to our demands is full of crap. Â That's exactly what they're trying to do. Â If you're paying attention to marketing trends you can plainly see that our wishes are being fulfilled, slowly but surely. Â Is it so wrong to offer the people behind this a little support and gratitude for their services?